Hits can't always be a good indicator of someone’s promotion power either. For example, I remember my very first experience with this. It involved me waking up one morning, and taking a look at my affiliate stats, and seeing that there's one person in there that's had over a thousand hits come through overnight, but not a single sale. Now you can imagine how worried this had me, because when I did my testing I was pulling in one sale every forty to sixty five visits. So naturally, being a little paranoid that my sales letter wasn't up to scratch or something had gone wrong throughout the sales process, I mailed him, and his reply put my mind at rest. He'd actually gone out and bought a bunch of guaranteed hits. By this stage the number of visits happened to go flying up to the five thousand mark and still only one sale for him.
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