A good example of this is a conversation I had a couple of weeks ago with a fellow marketer. He'd just written a shed load of reports and wanted to do something a little special with them. Unfortunately he had to go through each one manually and do this by hand. We just could not find a piece of software to do this for him (Sorry, I can't tell you exactly what it is, because it sounded like that would be his next venture). But as you can see, just by living as an online marketer, it's real easy to come up with product ideas that are solutions to problems you might have.
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